The Story of Max Mara Edinburgh
Exemplifying Italian sartorial elegance and impeccable outerwear construction, Max Mara’s flagship at Multrees Walk brings the refined aesthetic of Reggio Emilia to Edinburgh. Since its establishment in 1951 by Achille Maramotti, the fashion house has stood as the global authority on luxury overcoats, championing clean architectural silhouettes, luxurious natural fibres, and meticulous hand-finishing.
The boutique’s light-filled interior embodies understated sophistication, adorned with warm travertine stone, bronze vitrines, and tactile neutral textiles. Prominently featured is the legendary 101801 Icon Coat, designed by Anne-Marie Beretta in 1981, alongside the Teddy Bear coat in plush camel hair and silk, and double-faced pure cashmere wraps that offer peerless drape and thermal warmth.
Clients benefit from personal styling appointments with experienced wardrobe consultants who assist in building cohesive seasonal capsules. The store also carries Max Mara’s refined suiting, Italian silk blouses, fine leather handbags, and minimalist accessories tailored for discerning professionals and international travelers.
Signature Specialties & Crafts
Key Venue Highlights
The iconic 101801 double-breasted camel coat and Teddy Bear icon coats
Pure Italian cashmere suiting, virgin wool separates, and silk accessories
VIP styling suites with private champagne client fittings
“Try on the classic Teddy Bear Icon coat in person—the fabric drape and Italian craftsmanship are impossible to appreciate online.”
Tax-Free & Overseas Shopping Advice
Direct international shipping offered for seamless post-Brexit VAT zero-rating.
Direct overseas export zero-rates UK 20% VAT on qualifying purchases dispatched to non-UK residential addresses.
Frequently Asked Questions
Can I order specific sizes or colors of the Icon coats?
If your preferred size or colorway is not on the showroom floor, the boutique team can request it directly from the European logistics network.
Are private styling consultations offered?
Yes, private styling appointments are available upon request, offering dedicated dressing rooms and comprehensive wardrobe advice.
How should I care for my Max Mara double-faced cashmere coat?
The boutique provides bespoke garment bags and expert guidance on professional specialist dry-cleaning and seasonal breathable storage.
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